Multi Screen Media (Formerly known as Sony Entertainment Television) has dragged the Indian Premier League (IPL) to court over telecast rights issue.
The latest twist in the saga involves the Indian cricket board – BCCI – terminating the contract with MSM. The board wasted no time in signing up a second deal with World Sports Group, the following morning.
Up until now, MSM held the IPL rights for telecast of the tournament in India, whereas World Sports Group owns the exclusive telecast rights for the matches shown overseas.
The Bombay High Court said that the board was not permitted to grant any approval to World Sports Group until this matter was heard.
MSM has alleged that BCCI terminated the original contract and signed a new one with World Sports Group without giving any notice to them.
The Sony-IPL row started a few weeks ago when Reliance Communications’ DTH company Big TV decided not to partner with the IPL when MSM awarded the on-air sponsorship rights to Airtel Digital TV.