Sony TV snaps up ‘India’s Got Talent’ from Colors

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A format that has been successfully bringing pure talent to the fore. A format that reiterates that ‘age’ is just a number. A format where flying solo or performing in a group is welcomed irrespective of social status or gender. The format, popularly known as India’s Got Talent, which is the Indian adaptation of the international format titled “Got Talent” that is created and owned by Syco and Fremantle, has been acquired by Sony Entertainment Television – unmatched broadcast leader when it comes to non-fiction talent-led reality shows. Previously, it was aired on Colors.

Since the airing of ‘America’s Got Talent’ in 2006, the format has been successfully adapted in over 70 countries. With an esteemed panel of jury shortlisting the thousands of hopeful aspirants from across the country followed by the viewers choosing the final winner, the format gives a platform to many to showcase their talent, thereby opening a gateway to worldwide opportunities.

Ashish Golwalkar, Head – Content, Sony Entertainment Television & Digital Business said, “India’s Got Talent as a format holds great potential, and Sony Entertainment Television’s stronghold in the non-fiction talent-led reality show formats gives us yet another opportunity to resonate with the audience. Having acquired the rights from Fremantle, we are gearing up for an exciting new season of India’s Got Talent and we look forward to showcasing the best talent in our country.”

Aradhana Bhola, MD, Fremantle, India added, “Got Talent holds the Guinness World Record for the Most Successful Reality Format in television history. At Fremantle, we are delighted to be partnering with Sony Entertainment Television on yet another of our successful formats, India’s Got Talent. With its inherent diversity and inclusivity, the show is a true and unique representation of the talent of the people of India. It is our sincere hope that the forthcoming season will continue to offer irresistible entertainment to the audience who have given it so much love through the years.”

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