Sony TV slots ‘KBC 4’ in October schedule


Sony Entertainment Television Asia is leaving no stone unturned this time around to ensure its latest acquisition of gameshow ‘Kaun Banega Crorepati’ takes a rocking start.

The channel is planning to launch the show around Monday 11th October to coincide with presenter, Amitabh Bachchan’s birthday.

According to latest reports, the show, which will run in its fourth series is initially contracted to nine weeks (36 episodes). It will broadcast Monday to Thursday in a primetime slot (21:00 likely).

In terms of format for the new look show, the number of questions will be reduced to 12 from 15. There will also be a timer for the first 7-30 seconds to answer or the clock stops you. There are some innovative options for phoning a friend for help. There will be three experts from various fields on call and you can talk to them as options for an answer. They will appear on TV live as opposed to a voice.

Sony TV, sources say, has received good response from advertisers and has already sold 50 per cent of its advertisement inventory. “We will be signing in eight sponsors, half of which have already come on board,” says Rohit Gupta, president of Multi Screen Media. He says that ad slots for the show will be sold at a much higher premium.

The channel is hoping that the show will be able to change its fortunes just like it did for Star Plus in 2000 when it became leading Hindi TV channel across India and remained there for eight consecutive years.

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