Sony Entertainment Television Asia has regained the number three position in the general Hindi entertainment channels in India after hovering at number four and five for the past few months.

According to TAM Media Research data for Week 33, calculated for C&S, 4+, HSM, Sony TV managed 10.7 per cent share of the market, compared to ZEE TV’s 17.2 per cent and the market leader STAR Plus’ 25.5 per cent.

Colors, which has been performing exceedingly well since its launch three weeks ago, garnered 128 gross rating points (GRPs) this week – 10.5 per cent in the market (number 4). Colors was at 137 GRPs last week.

The show, which has changed Sony TV’s fortunes is the Salman Khan presented ‘Dus Ka Dum’. Sony TV has crossed the 100 GRPs mark last week and it had 130 GRPs this week, thus the channel keeps the number three position.

STAR One has maintained its share of 7.6 per cent at number six, NDTV Imagine follows with 7.4 per cent, leaving 9X at No. 7 with 6.2 per cent, while Sahara One stands at No. 8 with a 5 per cent share among 12 such channels.