Sony TV & Lyca Radio named exclusive partners for UK Asian Film Festival ’23

Azha Khan



Sony TV and Lyca Radio have been confirmed as the exclusive media partners for the upcoming UK Asian Film Festival 2023, taking place this May.

As well as the two broadcasting giants, Mango Marketing & Events has been selected as the official marketing and sales agency to represent the prestigious event this year.

Over the last 25 years, UK Asian Film Festival has been a force to champion South Asian female-centric cinema and celebrate women in film – both behind and in front of the camera. A festival helmed by women and feminist allies, its programmes have annually sought to disrupt the patriarchal status quo and initiate challenging conversations in its mission to advocate and promote gender equality in cinema.

UK Asian Film Festival Creative Director, Samir Bhamra says, “I’m ecstatic! What an honour to have been part of the Tongues on Fire UK Asian Film Festival journey! I started as a volunteer for the festival in 2002 and was moved by the astonishing drive and ambition of the founders, Dr Pushpinder Chowdhry and Harvinder Nath. They spearheaded an incredible film festival against all the odds to screen powerful South Asian stories to transform our communities. Our beloved festival strives to highlight new perspectives and shines the spotlight on acclaimed filmmakers. Our silver jubilee celebrations are rolling out the red carpet to welcome you back with an incredible line up of rich experiences. Join us for new discoveries and fan favourites at a cinema or theatre in London, Leicester or Scotland!”

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Miyrah Mistry, Head of Marketing for Sony Pictures Networks UK & Europe says, “SONY TV is excited to continue their partnership with UK Asian Film Festival who are back with a spectacular program to celebrate its 25th anniversary. The festival has opened doors to thousands by providing a platform to showcase and promote South Asian talent globally. This year UKAFF will showcase the best films and give you the opportunity to mingle with well-known actors, directors and music artists. We look forward to seeing you there!”

Raj Baddhan, CEO of Lyca Radio says, “We are super excited to be partnering with the biggest South Asian film festival in the UK. The UK Asian Film Festival has grown to become one of the most loved festivals in Europe. We are very excited to be bringing our listeners coverage from the much talked about festival on Lyca Radio!”

Nidhi Sharma, Director, Mango Marketing & Events says, “We are hugely proud to be selected as the preferred marketing and sales partner for UKAFF. There are some major plans for UKAFF this year and together with our sponsors, moviegoers are in for the real treat.”