Sony TV launches ‘Kaun Banega Crorepati 9’

Once again, that familiar baritone voice saying ‘deviyoon aur sajaanon’ and ‘lock kiya jaaye’ will resonate across the nation as the famous ‘hot seat’ will be thrown open yet again to aspirants pursuing their crorepati dream. It’s time for the country’s biggest super star, Mr. Amitabh Bachchan, to once again host the biggest show of Indian television, ‘Kaun Banega Crorepati’ (KBC), with its Season 9, starting on Monday 28th August, Monday – Friday at 9pm on Sony Entertainment Television (SET).

‘KBC 9’ will be bursting with new lifelines, thrilling gamification and an array of technological advancements in a concisely packaged limited episode season. The hitherto ‘Phone-a-Friend’ lifeline will be revamped this season to Video-A-Friend. Additionally, an aptly titled new life-line ‘Jodidaar’ has been introduced – wherein the participant can bring along a partner to join him/her on the coveted hot seat. The game will be made more exciting with the introduction of a jackpot question for rupees 7 crores. This will be an all or nothing deal, where all the remaining lifelines of the contestants will terminate. The iconic live-sized cheques will be replaced with digital currency transferred directly into winner’s account via Axis Bank.

Taking the promise of celebrating the commoner and his/her exemplary contribution to the society, Mr. Bachchan will invite real-life-heroes in special episodes. These individuals will not only be given an opportunity to play the game, but also be provided a platform to reach out to the country in support of their cause.

The viewers will get to reminisce the journey of ‘Kaun Banega Crorepati’ on Indian television in a special ‘Curtain Raiser’ episode which will be telecast on Sony TV on 25th August at 9pm.

‘Kaun Banega Crorepati’ will bring the game closer to the viewers by taking the engagement a notch higher. Jio subscribers can participate daily in the Ghar Baithe Jackpot Jeeto contest and stand a chance to win a Datsun redi-GO car every day. For the first time ever Jio subscribers will have the opportunity to ‘Play Along’ with the on air game and match their knowledge with the contestants on the hot seat.

NP Singh, CEO, Sony Pictures Networks India said; “’Kaun Banega Crorepati’ (KBC) is a show that truly does Go-Beyond the ordinary to touch the lives of people from all walks of life. This show has always exemplified attainment via the power of knowledge. Guided by insights, KBC is back to Indian television in its 9th season, in a new avatar that showcases some game-changing innovations.”

Danish Khan, EVP and Business Head at Sony Entertainment Television (SET) said; “One of the most relevant shows for India, Sony Entertainment Television is happy to present a fast-paced, thrilling, technologically upgraded season 9 of KBC with the most popular host in the television world, Mr. Amitabh Bachchan.”

Amitabh Bachchan, celebrated actor and host, KBC 9 said; “’Kaun Banega Crorepati’ celebrates the dreams and aspirations of the common man and their tryst with knowledge. The show is close to my heart and I am glad to host its 9th ninth edition on Sony Entertainment Television”

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