Sony Entertainment Television Asia and the other VIEWASIA channels have joined hands for the Vaisakhi celebrations in Birmingham.
All eight channels (Sony TV, Colors, MAX, ARY Digital, Sahara One, Aaj Tak, SAB TV, B4U Movies) will get exclusive visibility at the outdoor event on Sunday 25th April in Handsworth Park, Birmingham.
The event consists of Nagar Kirtans and procession from the Sandwell area in Birmingham to Handsworth via Smethwick.
Highlights of the event will be broadcast on the VIEWASIA channels at a later date.
A VIEWASIA spokesman told BizAsia.co.uk, “We are extremely happy to be sponsoring this event that shall raise awareness of the VIEWASIA package to the nearly 80,000 people due to attend the event and will give us a chance to interact with them on the ground level.”