Sony TV gets set for ‘Dus Ka Dum’ launch with new promo
Sony Entertainment Television has given viewers a taster of its upcoming reality show ‘Dus Ka Dum’, hosted by Salman Khan, which launches in June.
The show, which returns after a nine-year hiatus with test the average India’s ‘Power of Observation’. It launched its first campaign called ‘Jisse Zindagi Sikhaye Usse Kaun Haraye’, led by ‘Dangal’ filmmaker, Nitesh Tiwari, who has conceptulalised and directed the project. Nikhil Mehrotra has co-written this campaign.
Laut kar aa raha hai @BeingSalmanKhan aur le kar aa raha hai #DusKaDum Sony Entertainment Television par. Toh taiyaar ho jao Hindustan kyunki aapka anumaan banaega aapko dhanwaan!! pic.twitter.com/Q4CiZfaNXm
— Sony TV (@SonyTV) April 30, 2018
Danish Khan, Executive Vice President and Business Head, Sony Entertainment Television said, “Dus Ka Dum celebrates life experiences of common people – greater and wider your life experiences, higher are your chances of estimating the correct answer. This is the core of the show and it has been brought alive by master story teller Nitesh Tewari in his own trademark humour and insights. It is entertaining and sets the tone of the show. As always, it’s a pleasure to collaborate with Nitesh.
Nitesh Tiwari added, “I believe that some of the most fascinating stories come from real life. When we were briefed that Dus Ka Dum needs to be on the lines of ‘Ye Khel Hai Anuman ka, Salman ka aur Poore Hindustan ka’, we knew we had an opportunity of creating something which can be rooted in reality and be relevant to the game show and its viewers too. We also knew that we needed an idea which would lend itself to interesting executions. Finally, we found it in ‘Jisse Zindagi Sikhaaye, Usse Kaun Haraaye’. This thought allowed us to explore humourous scripts and interesting executions. It has always been a fun journey with the Sony Entertainment Television’s team and this time wasn’t any different.”
‘Dus Ka Dum’ will air from around mid-June on Sony Entertainment Television. It is expected to launch in a weekday slot, to breakaway from the current fiction line-up.
