Sony Entertainment Television Asia will be broadcasting the 56th Filmfare Awards in February.
Actress Vidya Balan recently launched this year awards by lighting a lamp along with Mr. Tarun Rai, CEO of World Wide Media and Mr. Himanshu Kapadia, Deputy Managing Director, Idea Cellular, at the event to mark the last day of the public polling for the 56th Idea Filmfare Awards 2010 nominations, which started on 1st January 2011.
Mr. Tarun Rai was all praise for Vidya. He said, “Vidya Balan has won three Filmfare Awards in the past and she is one of the hottest contenders for this year too. Hope she will win this time too.” He also claimed that Filmfare is second only to the Oscars. “The stature and aura of the Black Lady is reveled only by the Oscars. For the past 55 years, receiving a Black Lady has been the ultimate recognition for the film fraternity. I am sure people all over the country are waiting to know who will win the Filmfare Awards this year.”
The 56th Filmfare Awards will be held on Saturday 29th January at Yash Raj Films Studio, Mumbai presented by actors Ranbir Kapoor and Imran Khan. They will be telecast on Sunday 6th February on Sony Entertainment Television Asia.