Sony Entertainment Television triumphed in the Asian Media Awards by beating market leader, Star Plus for the first time.
The prestigious event, which was held in Manchester last night (Thursday), saw Sony TV claim the winning title over Star Plus and Colors – the only other two broadcasters in the category. This is the first time in the event’s sixth year, Star Plus was beaten by a rival channel.
Sony TV, which has been close to overtaking Star Plus in terms of daily share, has proved incredibly well in UK ratings since it joined the Sky basic pack last August.
Miyrah Mistry, Marketing Head at Sony TV UK, thanked the viewers and sponsors, for the support Sony TV had received over the years.
BizAsiaLive.com was named Best Website/Publication again at the Asian Media Awards.