Sony TV back on track; to review media account?

Sony Entertainment Television Asia finally has reason to cheer after a climbing back up on the ratings chart. The channel has steadily accumulated more GRPs week on week – 183 in Week 45.

Resulting this, sources say that Multi Screen Media has called for a review of its media account to freshen its strategy.

MediaCom is currently the media agency for the channel. The agencies participating in the pitch include OMD, Carat and MediaCom.

More details on this when we receive them.