Sony TV axes soap ‘Ek Ladki Anjani Si’

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After yesterday’s news about Sony Entertainment Television Asia pulling the plug on Smriti Z Irani’s soap ‘Viruddh’, today we can reveal ‘Ek Ladki Anjani Si’ will be axed next month.

It�۪s certainly the case of out with the old and in with the new at the channel, just in time for the upcoming festivities.

‘Ek Ladki Anjani Si’ has been running for two years and will be completing 360 episodes next month. However, the duration has not reflected in its ratings. The show has suffered due to competition from rival channels.

Sai Deodhar who plays the lead character in the soap gave her reaction to Mumbai Mirror, “Mine is a mixed reaction now, about the show ending. The show has been such a part of my life for the last one year and has been getting good TRPs. I will miss it a lot. And yes, I do regret not taking on a couple of shows which were offered to me by producers from Dubai. And a couple of offers from the television industry here as well. They were to begin in September-October this year, so I had no dates. It is late to rethink about those shows now. I am feeling a bit insecure, since I don’t know if I’ll be shooting tomorrow. This profession is very unpredictable these days.”

Misha Gautam, producer of the show explained why the channel had announced to axed ‘Ek Ladki Anjani Si’, “Sony is trying to change all its shows. The TRPs of the shows are low, so the channel is bringing in new shows. It’s time to get newer stuff on the channel. We have completed 360 episodes over two years, which is a long run.”

‘Ek Ladki Anjani Si’ will end on Wednesday 12th September. A replacement is yet to be confirmed.

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