The nominations for this year’s World Food Awards, supported by Sony Entertainment Television Asia, have been announced.

The second annual awards ceremony takes place on Saturday 23rd October at London۪s prestigious Park Lane Hilton.

This year Madonna and Gwyneth Paltrow۪s favourite Vita Coco coconut water is among the list of nominees, as well as the widely acclaimed Japanese eatery Zuma for Restaurant of the Year; Walkers Sensations ‘Let Flavour Unfold’ for Best Marketing Campaign; Tesco for Best National Retailer and Dragon۪s Den entrepreneur Levi Roots Reggae Reggae Chilled Caribbean Ready Meals in a double nomination.

The World Food Awards 2010 is being supported by Sony Entertainment Television (SET) Asia. Neeraj Arora, Executive Vice President & Head of International Business, Sony Entertainment Network said, “World food is more popular now than ever before and with the tremendous success of last years awards we are incredibly excited about making this year۪s event even bigger and better.

With a big name line up of nominees like Walkers, Pataks, Zuma, Vita Coco and Levi Roots, we hope to drive world food further into the mainstream and celebrate the people who have worked so hard to help it evolve into a thriving and compelling industry.”

The World Food Awards 2010 will be broadcast on Sony TV in over 100 countries to an audience of millions.