Ekta Kapoor’s latest fiction ‘Dil Hi To Hai’, rumoured to be loosely based on the blockbuster film ‘Kabhi Khushi Kabhie Gham’ (2001) will air on Sony Entertainment Television, as well as digital platform, ALT Balaji.
Immediately after each episode airs on television, the show will be available on catch-up on ALT Balaji. This is down to the agreement between the two companies, which for the first time will see Balaji Telefilms retain the intellectual property to the show with itself.
‘Dil Hi To Hai’ stars Karan Kundrra, along with Poonam Dhillon, Akshay Dogra, Sudeepa Singh, Gurpreet Bedi, Yogita Bihani, Nyra Banerjee, and Asmita Sood. It stars in June.
Commenting on this development, Mr. Nachiket Pantvaidya, Group COO and CEO ALTBalaji, said, “We are front-runners in creating original content and have crafted unique stories for numerous television networks. With widespread penetration of the internet and smartphones in India, we launched ALTBalaji to acquire new viewers globally, as these users are not encumbered by restrictions posed by TV – both as a device and as a format. The retention of a TV show’s rights by Balaji marks a major shift in the industry and one of many firsts for us. This strategic move is in line with our vision to transform the company from a B2B production company to a B2C consumer and digital company.”