Sony TV acquires ‘Wife Swap’ show format

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Sony Entertainment Television Asia is set to broadcast the Indian version of ‘Wife Swap’ next year, it�۪s been confirmed.

Speaking about Wife Swap, Ajit Thakur, business head, Sony TV, says, “The show, while borrowed from the international format, will be designed keeping Indian values in mind. The name of the show can be misleading, but the content will be in line with Indian society and its beliefs.”

Whilst the Indian version will be produced by UTV, the popular British series has been running on Channel 4 since 2003, it was then taken to the US in 2004 and has been a success.

As per the international format, two families, usually from vastly different social backgrounds and lifestyles, swap wives for two weeks. During the first week, the new wife must follow exactly the same rules and lifestyle of the wife she is replacing. Each wife leaves a house manual, which explains her role and duties in the family.

BizAsia.co.uk has already reported that Sony TV will be showing the Indian version of ‘X Factor’ early next year too.

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