Sony TV acquires rights for World Culture Festiva

Sony Entertainment Television Asia has secured the worldwide exclusive Asian TV broadcast rights for the World Culture Festival.

This unique festival will celebrate the 30th Anniversary of The Art of Living with Sri Ravi Shankar in attendance. The unforgettable peace, dance, music, yoga and food festival took place from 2nd ��� 3rd July 2011 at the Olympic Stadium, Berlin which fashioned Europe�۪s biggest Yoga Park.

Commenting on this exclusive agreement, Neeraj Arora, EVP Head of International Business said, “Sony Entertainment Network is delighted to be associated with the World Culture Festival as the official media partner. Our mission is to bring our viewers international events and give people the opportunity to relive this experience in the comfort of their own homes. It is a commendable feat that the International Art of Living Foundation and His Holiness Sri Ravi Shankar are celebrating 30 years of the success of harmony through peaceful living and Sony Entertainment Network with its reach of millions of viewers around the world in over 125 countries has the ability to showcase this on our channel.”

‘World Culture Festival’ will be shown this Sunday (24th July) at 15:00 on Sony TV.