Sony SAB TV to launch two new weekend shows this month

Sony SAB TV has announced the launch of two new weekend shows.

As a part of its slate of new shows, the broadcaster confirmed that ‘Band Baaja Bandh Darwaza’ and ‘My Name Ijj Lakhan’ will take the 19:00 – 20:00 slot in India. In international territories, the slots will differ. Both shows are finites, consisting of 26 episodes each.

Talking about the new shows under its new strategy, Neeraj Vyas, Business Head – Sony SAB & PAL, Sony Pictures Networks India (SPN) told TVNews4U, “One or two-odd shows out of ten actually work. In the last year we have seen lots of these large format reality shows with big movie starts as anchors and stars doing comedy stand-ups… all these things have failed. Which is why we have a show like My Name ijj Lakhan starring Shreyash Talpade and Band Baaja Bandh Darwaza where the storytelling is linear, and is episodic but its completely differentiated from the kind of storytelling that’s happening now… and it’s limited – just 26 episodes, and done.”

Talking about the channel’s philosophy of being more than just a comedy channel, Vyas said, “The word comedy is very restrictive, and we stand for a lot more than that – we talk about hope, happiness, and positivity. Most of the shows on Sony SAB are way beyond the comedy language. Comedy, is essentially is sit-com and stand-up.”