Sony SAB TV refreshes channel presentation

Sony SAB TV has refreshed its on-air presentation, which was created by Argentinian design studio Steinbranding.

The new lively feel to the channel consists of new films on the lines of its existing ‘Sab Ka Wakt Ata Hai’ called “Saas-bahu,” “Mooch” and “Hands-Up.”

SAB TV EVP & business head Anooj Kapoor at a conference held at JW Marriot Hotel said, “Our new look signifies renewed freshness and a positive move into the future, truly articulating the spirit of ‘Asli Mazaa SAB Ke Saath Aata Hai’. We have only changed the clothing of the show, but retained the content, concept and basic colours. We have also added more designs which is relayed between soaps.”

The channel has also launched a loyalty program called ‘Sab ki Sawari’, through which viewers are rewarded for watching its shows for longer durations: they get a chance to meet their favourite actors on the sets of different Sab shows. “Then we have school programmes called Sab ki Paathshala that aims to engage with a younger audience by providing them with interactive learning experience,” added Kapoor.

Extracts from IndianTelevision