Sony SAB TV to extend weekday shows to Saturday

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Sony SAB TV has set to add extra comedy value to its weekend schedule, after it confirmed that it will be rolling out its weekday fictions to Saturdays too.

As a part of its Diwali programming, Sony SAB TV will be experimenting with a six-day programme strategy. The initiative has been branded ‘SAB Ka Diwali Bonus’. It is not known if the change will continue post Diwali. The changes will be dependent on ratings and if the channel can hold on to audiences with its new Saturday line-up.

The shows, which will extend to Saturdays include ‘Aladdin’, ‘Taarak Mehta Ka Ooltah Chashmah’, ‘Tenali Rama’, ‘Jijaji Chhat Per Hain’ and ‘Beechwale Bapu Dekh Raha Hai’.

Keep it with BizAsiaLive.com for more.

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