Sony SAB becomes first Asian TV channel to launch on Freeview

Sony SAB TV has become the first Asian TV channel to launch on Freeview in the Greater Manchester area of the UK.

This would mean that for the first time, viewers will be able to receive a Hindi language channel without a satellite, cable or IPTV service in their home. The channel will be available as part of the basic digital terrestrial service directly through an aerial on channel 53.

Speaking on this, Shalin Patel, Head of Marketing and Distribution for SEN Europe, “It is a historical time for the UK television industry as a whole. For the last 15 years, South Asian language channels were only available on what some describe as ���secondary�۝ services such as satellite and cable. With the launch of SONY SAB on digital terrestrial in the Manchester region, our viewers can access the channel wherever they are in their home with only the most basic equipment required. This is just another step re-enforcing Sony Entertainment Networks commitment to breaking barriers with true progression.”

Tony Lit, Head of Europe, SEN commented, “Sony SAB has established itself as the ��_whole family? entertainment channel for the South Asian viewer, with content not to be found on any other channel or network. We are very proud of this new launch on Freeview channel 53 which will provide our viewers in Manchester yet another way of enjoying the channel.”

A full UK-wide launch of Sony SAB TV on Freeview is expected in early 2013.