Sony Entertainment Television Asia is rejiging its UK programming schedule with the introduction of many new shows.
UK vs India times
As part of the changes, which all begin from Monday 24th April, the channel will be changing its schedule slightly to coincide with India. This will mean globally Sony programmes will be shown at the same time around the world.
Currently, many shows on Sony UK stagger at various times and fluctuate with timings of shows in India. In months to come, the schedules for both Sony UK and India will be very similar.
A channel spokesperson confirmed the developments and said initially viewers in the UK had different preferences to show times in India but over the years this has changed.
Sony UK will continue with its repertoire of international shows like View Asia, AVS, Chartbusters and Boogie Woogie International.
As revealed previously on Biz Asia, Sony is in revamp mode with new shows beginning on the channel in both India and international territories. Amongst the new offerings will be Aisa Des Hai Mera (21:00) and Thodi Khushi Thode Gham (21:30). Ek Ladki Anjani Si will be shifted to the 20:30 slot, with Kaisa Yeh Pyar Hai occupying the 20:00 band. All the mentioned shows will be aired Monday through to Thursday. Details of the new shows can be found here.
Previews of the two new soaps will be shown across this weekend at the following times: Friday at 20:00, Saturday at 16:00, Sunday at 17:00.
As announced previously before, the channel has secured the likes of Salaam Namaste and Neal and Nikki. Also, after only a month being out of the cinema, Iqbal will get its UK TV premiere on Sony TV on Sunday 30th April at 20:00.
Satellite viewers will be in for a treat who currently do not subscribe to Sony TV. Viewers will be able to get a taster of the fresh slew of shows from Monday. Sky Digital viewers will be able to view the channel on 782 free from 20:00-22:00 Monday – Thursday. On HomeChoice the channel will also be free for two weeks (at the above times) from Monday.
Sony officials also confirmed that its comedy and male orientated channel SAB TV will be launching in the autumn period of this year.