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Sony Pictures Networks unveils new branding for sports channels

Sony Sports Networks has unveiled the rebrand of its sports network including the recently acquired Ten Sports Network from the ZEE Entertainment Enterprises Limited last year.

The nine channels christened as Ten Sports, will have Sachin Tendulkar as the brand ambassador. The broadcaster also announced a further two HD channels – Sony Ten 2 HD and Sony Ten 3 HD.

NP Singh, CEO, Sony Pictures Networks India, said, “Our corporate philosophy of Go-Beyond encourages us to be brave, curious, insightful and visionary in everything we do. It takes leaders to Go-beyond at every step of the game because leaders just don’t prepare for the future, they create it. And, it is the leader-mindset that has taken us from a single sports channel in 2012 to 11 dedicated sports channels in a span of 5 years. Currently, we are among the largest sports broadcasters in the Indian subcontinent. The future of sports is multi-sport. Therefore, we want to engage viewers in a multi-sports milieu. As SPN’s Ambassador for Sports, Sachin echoes our sentiment and intent to grow the viewership of different sports.”

Rajesh Kaul, President, Sports and Distribution, Sony Pictures Networks, India, said, “At Sony Pictures Networks, we are committed to providing an unparalleled sports viewing experience with the best leagues, best athletes and the best of sport entertainment. We are in a unique position with over 11, 000 hours of live content this year that has given us the opportunity to create channel destinations for different sports. Each of our 11 channels will project a distinct content line-up from our expansive portfolio of domestic and national sporting properties. As SPN’s Ambassador’s for Sports, Sachin Tendulkar, represents excellence, passion, determination, exacting standards of skill. He is known to push the boundaries to achieve more every time, which is also aligned to our network’s credo, Go-Beyond.”

Sachin Tendulkar, SPN’s Ambassador for Sports, said, “Sony Pictures Network’s rallying credo of ‘Go-Beyond’ reflects my beliefs and resonates deeply. Among the many things that sports has taught me, is the ability to push the boundaries and raise the bar by stretching myself beyond my limits. And, as in sports so in life. Even when one has reached the pinnacle of success, the learning never stops. In direct and indirect ways, sports trains you to continuously become a better version of yourself. I shall always remain a student of sports because for me, sports inspires life. It is a privilege to associate with Sony Pictures Networks to curate a culture of multi-sport viewing in the Indian subcontinent. As SPN’s Ambassador for Sports, I am going to personally call out for this change.”