Sony Pictures Networks signs up with Axiom Media for UK sales
Sony Pictures Networks (SPN) UK has announced its partnership with Axiom Media as its exclusive sales representative in the UK for the sale of on-air inventory of its leading Hindi channels in their respective genres: Sony Entertainment Television, SONY MAX and SONY MIX.
This partnership will come into effect on 1st August 2017.
Sony Pictures Networks is a leading television network with a robust channel portfolio with flagship offering Sony Entertainment Television (Sony TV), a leading Hindi general entertainment television channel. Other entertainment offerings include India’s leading Hindi movie channel, Sony MAX and popular Hindi music channel Sony MIX. With popular shows like ‘Kaun Banega Crorepati’ with Amitabh Bachchan, ‘The Kapil Sharma Show’, daily dramas and big TV premieres like the highest grossing movie of 2017, ‘Baahubali 2-The Conclusion’, the network promises to give viewers something spectacular to look forward to throughout this year.
Axiom Media will offer exclusive television advertising and sponsorship opportunities, across the SPN channels’ outstanding content portfolio, to the UK market. Axiom Media will seek to develop both high return and sustainable advertiser partnerships underpinned by their highly engaged and sought-after audience.
Shalin Patel, Vice President and Europe Business Head, Sony Pictures Networks said, “We are delighted to be partnering with Axiom Media as we leverage our channels outstanding content with strong advertising and sponsorship opportunities; allowing the UK’s biggest brands to reach our audiences for the first time.”
Jeremy Lawrence, CEO of Axiom Media, comments, “Axiom Media are thrilled to be awarded the opportunity to represent what will undoubtedly be one of the most influential channel portfolios in the UK. The quality of the Sony Pictures Networks content will be amongst the best available to advertisers. We look forward to working with media agencies to deliver value for all stakeholders. Sony Pictures Networks complements Axiom Media’s extensive portfolio of global media partners across the television and digital platforms.”
Seema Menon, Director of Sales at Sony Pictures Networks commented, “We are pleased to be working with Axiom to drive advertising partnerships across our channels. There are fantastic opportunities for brands to share in our viewer relationships throughout the value chain and we look forward to working with Axiom to offer these opportunities to the market.”
