Sony Pictures Networks India wins 14 gongs at PromaxBDA India awards

Sony Pictures Networks India (SPN) emerged as a winner across categories at the 16th edition of the PromaxBDA India awards. The network bagged fourteen metals – eight gold and six silver in various categories. With six metals, the Hindi General Entertainment Channel (GEC) of the network – Sony Entertainment Television (SET) emerged as the category winner. ‘Kaun Banega Crorepati’ (KBC) bagged four metals for Best Direction, Best Copywriting, Best Launch Campaign – Out Of House and Best On Air Programme Campaign.

Sony BBC Earth’s ‘Blue Planet II’ TV Premiere Campaign was awarded the most outstanding marketing initiative and was also recognized as the Best On-Air Programme campaign. The English cluster won five metals for the exceptionally creative work done by Sony PIX and AXN. Additionally, the sports cluster won a gold and a silver metal for their ‘Meri Doosri Country’ campaign’s promo.

The PromaxBDA Awards honours and celebrates outstanding achievements in entertainment marketing from around the world. The award leads the global community of those passionately engaged in the marketing, promotion and design of television and video content on all platforms.

Below is the list of all the awards bagged by the network:

Most Outstanding Marketing Initiative (In-house)
Blue Planet II TV Premiere Campaign – Sony BBC Earth
Gold

Best Drama Campaign
The Handmaid’s Tale S2 (AXN)
Gold

Best Documentary or Factual Entertainment Promo
Wild Camera Action – Sony BBC Earth
Gold

Best On-air Programme campaign
Blue Planet II Campaign – Sony BBC Earth
Gold

Best Direction
Kaun Banega Crorepati – Sony Entertainment Television
Gold

Best Reality Promo
Super Dancer-3 Launch – Sony Entertainment Television
Gold

Best Entertainment / Comedy Promo
The Kapil Sharma Show Launch – Sony Entertainment Television
Gold

Best Sports Promo
Meri Doosri Country Campaign Film – Sony Sports Cluster
Gold

Something for Nothing
Children’s Day Promo – Sony PIX
Silver

Best Movie Promo
Halloween Special – Sony PIX
Silver

Best Copywriting
Kaun Banega Crorepati – Sony Entertainment Television
Silver

Best Launch Campaign- Out Of House
Kaun Banega Crorepati – Sony Entertainment Television
Silver

Best On Air Programme Campaign
Kaun Banega Crorepati – Sony Entertainment Television
Silver

Best Sports Promo
Meri Doosri Country Tradition – Sony Sports Cluster
Silver