Sony picks up rights for Super Fight League

Sony Pictures Networks India (SPNI) has bought the television and digital rights for the Super Fight League.

The event, which is promoted by British boxer, Amir Khan and British businessman, Bill Dosanjh and Bollywood star Sanjay Dutt, will air on Sony TV channels in India, Pakistan, Sri Lanka, Bangladesh, Bhutan, Afghanistan and Maldives after a deal was signed earlier today. It will air from 20th January to 25th February 2017/

SFL CEO and principal founder Bill Dosanjh said, “Sony ESPN is the channel that is synonymous for bringing MMA to the television sets of the Indian audience. We at Super Fight League are really excited about Sony Pictures Networks India coming on board as the broadcast partners for the inaugural edition of the league. Having Sony as the broadcast partner will help us in our endeavour to reach the maximum variety of audience and make Super Fight League a household name for MMA in India.”

SPNI president, distribution and sports business Rajesh Kaul said, “Having been a forerunner in popularising MMA, the sports cluster of Sony Pictures Networks India is the premier destination for viewing mixed martial arts. We are pleased to announce the expansion of our MMA portfolio with the addition of the Super Fight League which is India’s first mixed martial arts league on our network.”

The matches will also be streamed on YouTube channels.