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Sony Music India signs British sensation Ajwavy

Sony Music Entertainment India has launched UK based South Asian diaspora mash up artist Ajwavy with his first official audio track.

The British born DJ/Producer has amassed an incredible online audience with close to 1 million followers on socials in just a year. His unique blend of Eastern cultural classics with modern contemporary western sounds has captivated viewers from all over the world.

As his debut with Sony Music India, Ajwavy has created a genre bending production called ‘Desi Bop’, mixing some chart-topping tracks – ‘Why this Kolaveri Di’, ‘Proper Patola’, ‘She Move It Like’ and ‘Mercy’ by the country’s most popular music producers, Anirudh and Badshah.

Ajwavy launches new track ‘Desi Bop’

In his words, Ajwavy says, “Making mashups has been a way for me to really push myself to create sounds that no one has heard before. Including my family in my videos has made my content relatable to a wider audience. Stepping into the Live scene is something I’m looking forward to. Working with a company like Sony Music has always been a goal of mine and to have it actually happen has been so exciting! I feel this is a pivotal step in my journey as an artist and I can’t wait to see where this amazing opportunity will take me in the future!”

‘Desi Bop’ by Ajwavy is available on streaming and social media platforms today.