Sony Music Entertainment has signed a deal with ZEE Network’s new record label, ZEE Music Company to handle all of its digital assets.
The tie up further extends to exploring Publishing for ZEE Music۪s assets for the rest of the world through Sony/ATV. Apart from the ZEE Music releases, Sony Music will also be working on also other tent pole films with leading production houses including Vishesh Films, Dharma Production and Fox Star Studios. This deal will cumulatively grow Sony Music۪s digital market share by 15%.
Sanujeet Bhujabal, Marketing Director Sony Music India said, In the past we have worked with leading content creators like YRF and Disney. This strategic association will provide a global foot print to all the prestigious releases. This is a huge opportunity and together we believe we will be able to provide the best of music entertainment to fans.
Anurag Bedi, Head ZEE Music Company said, “We’ve had a great relationship with Sony Music in the past, and are excited to have them as the digital partner for some of our forthcoming films. Partnering with Sony Music will be mutually beneficial as we have a robust slate for this year which includes about 20-25 films, all of which are produced by leading production houses.”
ZEE Music Company has acquired the music rights of over 20 major motion pictures. With this announcement Sony Music will have access to all of ZEE Music۪s releases including ‘Holiday’, ‘Bang Bang’, ‘Bombay Velvet’, ‘Humshakal’,’Hawa Hawaii’, plus many others.