Sony Mix revamps brand ahead of UK launch

Sony Pictures Networks has revamped the on-air ident of its music channel, Sony Mix, just days before it launches in the UK.

The channel has undergone a tweak in its logo, with a transparent background, rather than the black it previously had. Its signature ‘S’ has a similar multi-coloured look. The changes also reflect the channel’s on-air packaging.

Senior EVP & business head Neeraj Vyas, Sony Pictures Networks India (SPNI) Hindi music, Hindi movies cluster said, “Over the last six years, Sony Mix has been one of the leaders in India’s music and entertainment industry. Through its pioneering informative and mood-based programming, the music channel has set itself up as a destination dedicated to music in India. Our refreshed look retains the brand colours that represent ‘Sapt Sur’, with a contemporary touch to stay attuned to the present times. The fresh packaging aims to bring in more fluidity and minimalism to enhance our viewer’s visual experience.”

Over its six-year journey, Sony Mix has maintained a focus on content by producing a wide variety of packaged show offerings. The channel boasts the largest library of Hindi music with content from the top eight music labels.

As revealed first on BizAsiaLive.com exclusively last week, Sony Mix will become the broadcasters’ fourth channel in the UK market. The channel has begun testing EPG data and is expected to begin programming tests in the next few days.

Sony Mix is expected to launch on the Sky EPG by the end of the month.