Sony MAX launches two short comedy fillers

In an innovative strategy to retain its viewers during breaks, Sony MAX has introduced two short comedy fillers called ��Bittu Bak Bak�۪ and ��Fully Deewana�۪.

The fillers are formulated to leave viewers in splits with interesting Bollywood facts presented in a comic manner. The channel has roped in comedians Krushna Abhishek, Bharti Singh and Paresh Ganatra for the making of these fillers.

Sony Max VP and head of programming Udayan Pradeep Shukla said, ���For a library channel like us, it becomes a little difficult. On a general entertainment channel, the audience is conditioned to come back, but on a movie channel, that�۪s not the case. It was thus imperative for us to think of an idea that was unique and holds the viewers�۪ attention. The films are outright funny and will give the audience an opportunity to laugh in between the films.�۝

��Bittu Bak Bak�۪ showcases the plight of a desperate teacher (Krushna Abhishek) who pulls out all stops to ensure his student Bittu (Bharti Singh) makes an improvement in class and succeeds in life. However, Bittu, who seems to be bitten by the Bollywood bug, infuriates his teacher with hilarious responses that have a Bollywood connect. The filler will also provide Bollywood trivia.

��Fully Deewana,�۪ on the other hand, showcases comedy gags of some of the most iconic Bollywood scenes. The gags will be performed by comedians Krushna Abhishek, Bharti Singh and Paresh Ganatra, capturing memorable Bollywood scenes in a comic fashion.