Sony MAX HD to launch in India this week

Sony Pictures Networks Television India will be adding an HD channel to its bouquet of offerings by launching Sony MAX HD.

With a differentiated brand positioning of ��Jee Ke Dekho�۪, MAX HD will entice viewers and bring alive the emotions and moments that touch various aspects of their life. The channel mirrors the disposition of the Indian viewers who love their movies, appreciate superior quality and expect premiumness in their TV watching experience. With MAX HD viewers will be privy to a wide assortment of Bollywood�۪s biggest blockbusters showcased with great picture & sound quality and vibrant channel packaging.

MAX HD will go on air from Friday 25th December 2015. To celebrate the season�۪s festivities MAX HD will showcase blockbuster films such as ‘Bahubali’, ‘PK’, ‘Queen’, ‘Jab Tak Hai Jaan’, ‘Ram Leela’ and ‘Aashiqui 2’, to name a few.

Within the industry, it has been noted that the premium HD channels have recorded ten-fold top line growth according to the 2015 FICCI KPMG report. MAX HD�۪s endeavor will be to grow this base even further. MAX HD will be available across multiple DTH and leading digital cable platforms.

Neeraj Vyas, Senior EVP, SONY MAX & SONY MAX2, ���It has been our constant endeavor to provide viewers an experiential, entertaining and unique television movie viewing experience and the launch of our HD channel takes our obsession for movies to a whole new level. With its own unique movie lineup independent of MAX, the channel will strike a chord with the aspiring audience who yearn for that cinematic viewing experience in the comfort of their homes. Offering an interesting bouquet of Hindi movies, the channel is guaranteed to enthrall Bollywood fans across India�۝.