Sony MAX 2 has launched as expected on the Virgin Media platform.
The channel is now available on EPG 808, as as part of the company’s Asian Mela add-on. Sony MAX 2 is the only channel in the UK dedicated to classic Bollywood film titles. The channel showcases a rich collection of movies and iconic stars from the 1960’s to the early 2000’s, it promises a journey of real cinema.
Shalin Patel – Head of Business Europe for Sony Pictures Networks commented, “Following the UK launch of Sony MAX 2 in March this year, the channel has proven to be increasingly popular amongst fans of classic Bollywood movies. I am proud to be increasing the availability of MAX2 to new audiences by launching with our long term partners Virgin Media this December. Sony always strive to offer our viewers the most honest and relevant entertainment experience and so it’s great news for Virgin Media customers, as Sony becomes the only network to offer a choice of two Bollywood channels on the platform. It is going to be a wonderful festive period for all movie fans!”
David Bouchier, Chief Digital Entertainment Officer at Virgin Media said, “The colourful classics of Bollywood featured on Sony MAX 2 will be a fantastic addition to our Asian Mela add-on. We’re delighted to be bringing Virgin Media customers the opportunity to watch even more of the bestcontent from around the world.”