Sony LIV launches spin-off Kapil Sharma show

Raj Baddhan

Senior Editor

Sony LIV
Sony LIV

Sony LIV, Sony Pictures Networks�۪ (SPN) premium digital video entertainment platform, is offering viewers a one-of-its-kind opportunity to meet Kapil Sharma and his family. Ardent fans who swear by Kapil�۪s comic shenanigans can now get a chance to be a part of the show through a digital initiative by Sony LIV called ��Kapil Se Mil�۪.

A digital spin-off on the original show, ��Kapil se Mil�۪ invites anyone who thinks he/she has a funny bone to a unique challenge of making the ��Badshah of Comedy�۪ laugh for a change. All one has to do is upload a funny video of himself/herself on Sony LIV out of which the best videos will entitle a select few to get on ��The Kapil Sharma Show�۪ to see Kapil and his team live! This is the perfect chance to not only bag an opportunity of a lifetime to get up-close and meet the man who makes millions laugh but also witness the most popular stand-up comedian in action. The winner could also be a part of the show.

Uday Sodhi, EVP and Head ��� Digital Business said, ���While we continue to maintain our leadership position of offering the best entertainment through the digital platform, we are constantly looking for out-of-the-box initiatives to engage our audience. Kapil�۪s signature style of comedy has earned him an indubitable reputation of being one of the most sought-after comic actors in India. We are leveraging the same to garner people�۪s interest for ��Kapil Se Mil�۪ and are confident of receiving a great response to this initiative that encourages them to put their comic streak to test.�۝

He added, ���The sheer popularity Kapil Sharma enjoys gave us immense scope to come up with the idea of offering his fans an opportunity to get on his show. With ��Kapil Se Mil�۪, we wish to amplify the mass appeal for ��The Kapil Sharma Show�۪ that marks the return of India�۪s favourite comedian on TV as well as fulfills the aspirations of many to be part of the laughter riot.�۝

Kapil Sharma added, ���It gives me great pleasure to be part of Sony LIV�۪s Kapil Se Mil initiative which will heighten viewers�۪ interest and level of involvement in our upcoming show on Sony Entertainment Television. A lot of people have often approached me to know about how they can be part of it and with Kapil Se Mil, we are giving viewers a chance to unleash their raw potential for comedy and get their share of the limelight on the show. It gives me a chance to interact and engage with them which I eagerly look forward to.�۝