Sony India acquires T10 League for three years

Sony Pictures Networks has acquired the T10 League for a three-year period, starting 2018.

The cricket series helmed by the International Cricket Councill will be shown on both Sony ESPN and Sony ESPN HD in India, Ten Sports in Pakistan, Ten Cricket in Middle East and North Africa. It will also be streamed on SonyLIV.

Shaji Ul Mulk, chairman, T10 League, says in a press release, “We are delighted to have Sony Pictures Networks as our broadcast partners for Indian Sub-continent and Middle East & North Africa from 2018 edition for three years. This allows us to take the league to a much-wider audience across the region and help us promote the format and grow year-on-year.”

Rajesh Kaul, chief revenue officer, distribution and head – sports business, Sony Pictures Networks, says in a press release, “We are committed to providing an unparalleled sports viewing experience to sports fans in India. The T10 League has already captured the interest of viewers because of its fast-paced format. The second edition has an impressive line-up of players from across the word which is sure to engage viewers who are looking for the best in sports entertainment.”

The 12-day series commences on 21st November.