Sony gives backing to India’s ‘Swachh Bharat Abhiyan’ campaign
In an endeavour to give impetus to India’s ‘Swachh Bharat Abhiyan’ – a campaign to keep Indian clean – by rallying support with its latest public service announcement, ‘Gandagi jaan leva hai, Swachhta hi seva hai’.
The a video announcement features some of India’s leading entertainment artists as they request viewers to be the force for change. It echoes the sentiment that keeping the environment clean is a service of significance.
The ‘Swachh Bharat Abhiyan’ mission launched on 2nd October 2014, on the 145th birth anniversary of Mahatma Gandhi, envisions a clean India as a tribute to the Father of the Nation.
Sony Pictures Networks has appealed to every Indian to go beyond conditioned habits and create the future of a clean and healthy India.
Watch the video below.
