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Sony ESPN to launch this month in India

Sony Pictures Networks
Sony Pictures Networks

Sony Pictures Networks and ESPN’s collaboration, Sony ESPN and Sony ESPN HD will launch across India this month.

Sony ESPN, which launches on Sunday 17th January, will consist of major football tournaments like UEFA Euro 2016, the 2018 FIFA World Cup, as well as the ongoing seasons of the Spanish La Liga, the Italian Serie A and the Emirates FA Cup. The collaboration will also boost this year’s Indian Premier League, which Sony’s cricket channel, Sony SIX has rights for.

The duo will also launch a new multi-sport digital website and app to complement existing digital services, Sony LIV and ESPN Cric Info.

Talking about the tie-up between the two giants, SPN CEO, NP Singh said, “SPN’s collaboration with ESPN is a targeted step in the direction to focus the network as a leading choice in TV and digital entertainment. Not only that, the launch of the Sony ESPN cluster of channels validates our intent to provide stylised, high quality and insightful sporting content to viewers in India and across the sub-continent.”

Speaking on behalf of ESPN, Vice President and GM Asia Pacific, Mike Morrison, said, “For more than 35 years, ESPN has been known for its quality, personality and authority. The launch of these new channels, and the complimentary digital properties in the months ahead, creates a world class multi-media stage to deliver amazing content and products to Indian fans.”

Ramesh Kumar, Vice President, ESPN India and South Asia, said, “This launch is a great day for Indian sports fans. The launch of SONY ESPN and SONY ESPN HD channels is a first step as part of our collaboration with SPN, coming at a time when the sports media landscape in India is expanding and consumers demand for quality content is on the rise.”

Sony ESPN’s first major coverage will be the Australian Open, starting on 18th January 2016.