Sony Entertainment Television Asia has unveiled its new look in an effort to reinforce the cultural and thematic identity of the channel.
MSM COO NP Singh said, Sony Entertainment Television is a brand which has always challenged itself to define the category through fresh content, appealing characters and powerful storylines all packaged in a vibrant look. The journey so far has been a well chalked out one, in terms of how we have evolved the brand and as a brand we have always endeavoured to give our viewers what they want to watch, not just what we want them to watch.
The new look, which was unveiled this evening embodies “hope and happiness” signifying progressiveness and grace, while being traditional and cultured, thus reflecting the smart and contemporary confidence of Sony Entertainment Television Asia and its viewers. Embracing red, blue and green as their signature colors, the new look gives a very lively and emotional touch to SET that is spontaneous, humane and warm.
Sony Entertainment Television Asia senior EVP and business head Sneha Rajani said, At Sony, we believe that this is the right time to infuse renewed vigour into the brand and reflect an identity which truly articulates our spirit. This revamped look is a celebration of hope and happiness thus reflecting the inherent ideology of the channel – being proud of our heritage yet living life to the fullest. We anticipate that our new look will only strengthen engagement & connect with our audiences.
The new signature theme sees Sony Entertainment Television Asia stars captured against a dynamic backdrop of colour and sound. The sparkle frames encircle the human action creating a bold, fresh look for SET. Red, blue & green coloured particles converge to one point and dynamically sparkle to create the Sony Entertainment Television Asia brand logo.
In Pictures: Sony TV unveils new on-air look