Sony Entertainment Network’s channels Sony Entertainment Television Asia, SAB and MAX have walked away with a total of 15 Promax/BDA Asia Awards in Singapore.
MAX fetched the maximum with seven awards across various categories. The channel, which aired the ICC World Cup, won for its cricket promos.
Sony TV bagged a gold each in Best Children’s Programme campaign for ‘Boogie Woogie’ and Best Entertainment/Variety campaign for ‘Bigg Boss’.
Sony TV won silver in Funniest Spot for ‘Boogie Woogie-Mr Gie Promo’. It also won both gold and silver in Best Interactive Promo.
SAB, from the Sony stable, won both Gold and Silver in the Best Entertainment/Variety Promo for ‘Fame X Lets Fly’ and ‘Fame X- Ms Spooky’. SAB also won silver in best Reality Promo for Fame X.
Sony TV also bagged both gold and silver in the best Interactive promo for ‘Fame X-Ms Spooky’ on SAB and ‘Gully Cricket’ on MAX.