Sony Entertainment Television Asia has announced its top movie screening of this year will take place next month.

The huge hit Veer Zaara, starring Shah Rukh Khan, Preity Zinta and Rani Mukherjee was released exactly a year ago and twelve months down the line, Sony will be televising the world TV premiere of the romantic epic movie.

Sony is using the movie as its weapon to lure subscribers to its channel in time for the festive season of Diwali and Christmas. While STAR has acquired numerous big films for the next few months, ZEE on the other hand remains to keep tight lipped on its new signings. As we revealed exclusively on Biz Asia previously, ZEE Network will be screening this year’s blockbuster Waqt in the coming months.

Veer Zaara on the other hand will be shown on Sony Entertainment Television Asia on Sunday 30th October at 20:00.