‘Sony Christmas Special’ takes viewers behind the scenes of iconic Sony TV shows
Sony Entertainment Television’s festive initiative, ‘Sony Christmas Special – From Airwaves to the Stars’, has wrapped up its Mumbai shoot, offering exclusive behind-the-scenes access and celebrity interactions for viewers in the UK.
The campaign began on the set of ‘Kaun Banega Crorepati’, where presenter Shabnam Sahi met Amitabh Bachchan and spoke with actors Kartik Aaryan and Ananya Panday during promotions for their upcoming film ‘Mein Tera Tu Meri Tu Mera Main Teri’. The next stop was ‘Indian Idol’, featuring live performances and conversations with Shreya Ghoshal, Badshah, and veteran actor Jeetendra.
The team also explored Mumbai’s landmarks, including the Gateway of India, The Taj Mahal Palace hotel, the Nita Mukesh Ambani Cultural Centre Exhibition Hall, and Haji Ali, capturing the city’s cultural essence. The final segment took place on the set of ‘Shark Tank India’, where Shabnam interviewed Anupam Mittal, Namita Thapar, Aman Gupta, and Amit Jain about entrepreneurship. Additional interactions included Malaika Arora and Navjot Singh Sidhu on ‘India’s Got Talent’.
Tony Lit MBE – MD Sunrise Radio Group said: “Everyone at Sunrise is excited to be part of Sony’s Christmas Special, bringing our listeners exclusive insight into their favourite Sony TV shows and Stars. Our very own Shabnam visited the Sony TV sets in Mumbai and will be sharing her experience and amazing interviews with the Stars, including Amitabh Bachchan and others. We’re all tuning in, make sure you do too!”
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Miyrah Mistry – Head of Marketing Europe for Sony Pictures Networks added: “Southall Travel has been a trusted and long standing partner of Sony. With the ‘Sony Christmas Special’, we wanted to go beyond the traditional sponsorship and create a bold, value led collaboration that truly stands out. The ‘Sony Christmas Special’ stands as testament of the power of collaboration. By combining premium content, international reach and immersive storytelling, this campaign delivers a meaningful engagement for our partners while offering audiences unprecedented access to India’s biggest shows. A special thanks to the Sunrise Radio team for coming on board and helping us create something festive, unique, and engaging for our viewers and listeners.”
Jaymin Borkhatria – Chief Commercial Officer at Southall Travel commented :”It was an absolute pleasure to partner with Sony TV and Sunrise Radio on such a creative and innovative campaign. This project has allowed us to be part of something truly unique that connects travel and entertainment in a way that genuinely resonates with audiences. We’re proud to support initiatives like this that go beyond traditional sponsorship and create real value.”
‘The Sony Christmas Special – From Airwaves to the Stars’ will air across Sunrise Radio and Sony TV UK’s social media platforms from Monday 22nd December to Friday 26th December 2025.
