Sony channels test new logos ahead of brand refresh soon

Sony Pictures Networks India has commenced testing new channel logos ahead of a brand refresh before the end of the year.

In India, Sony SAB and Sony Pal have rolled out new logos temporary, with tests being carried out post midnight. The testing includes new logos, plus on-air graphics and channel feel. After the test, each channel reverted back to their existing avatar.

The new logos will be consistent with the SonyLIV logo, which changed last year. They will also complement Sony’s international channels. Flagship channels Sony TV and Sony MAX are expected to test new logos later this week.

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