Sony bags UK TV rights for India Test Series

Sony Entertainment Television Asia (EPG 802) has won live and exclusive rights to broadcast the India v Sri Lanka Test Series which is due to begin tommorow.

Rajan Singh, Executive Vice President for International Business commented, “I am proud and delighted to announce another successful acquisition of cricket rights. Here at Sony we are renowned for consistently giving our viewers the best in South Asian cricket. The recent one day international series between India and Sri Lanka highlighted the obvious rivalry between these two great cricketing nations. With Sri Lanka out for revenge after suffering defeat in the in the ODI series, this test series promises to be a thrilling encounter.. This test series most certainly is one to watch and enjoy. We look forward to bringing our viewers even more great cricketing action in the near future.”

SET Asia?s UK and European viewers will enjoy quality cricket from international players including Tendulkar, Muralitharan, and more!

The series will span over three weeks and consists of three test matches. The schedule (UK and Europe viewers only) is as follows

1st Test 2nd ? 6th December 4.00am Chennai
2nd Test 10th ? 14th December 4.30am New Delhi
3rd Test 18th ? 22nd December 4.30am Kanpur

ZEE Sports will be screening this Test Series in Asia.