Sony acquires Cricket Australia media rights for India

Sony Pictures Networks has acquired media rights for the Cricket Australia board for a period of six years.

The rights package includes men’s and women’s cricket played in Australia, including the Magellan Ashes series and the KFC Big Bash League and the Rebel Women’s Big Bash League.

Previously, Star TV held the India-subcontinent rights for Australia cricket.

Cricket Australia Chief Executive Officer James Sutherland said, “We are delighted to conclude this agreement with Sony. We’re also delighted with their support of our national women’s team, and the men’s and women’s Big Bash. Our summer of Big Bash will continue to expand and highlight the excitement and quality of our game. One of Australian cricket’s key strategies is to ensure it has a sustainable approach to investment, so that we can keep growing the game, and the six-year deal with Sony is part of that strategy.”

Sony Pictures Networks India CEO NP Singh said, “SPN is committed to redefining the sports broadcasting landscape in the Indian subcontinent by curating a multi-sport culture. Our sports network comprising of 11 channels will offer something for everyone. Cricket enjoys a high viewership in India and with the acquisition of the media rights of Cricket Australia, we are ensuring that the viewer has continuous cricketing action, all through the year.”

The news will be welcomed by Sony chiefs, who are still reeling from losing the Indian Premier League rights to rival, Star TV recently.