Sony AATH launches ‘Vighnaharta Ganesh’ in Bengali

Sony AATH, one of the fastest-growing Bangla general entertainment channel brings in a visual delight for their viewers with the addition of ‘Vighnaharta Ganesh’ to their content line-up. The popular mythological show depicts the journey of Lord Ganesh in a never-seen-before avatar for the first time in the Bengali language. Vighnaharta Ganesh will start airing on Sony AATH from 25th April 2022 onwards and will be telecasted every Monday to Friday at 19:30.

To celebrate the launch of Vighnaharta Ganesh in Bengal, Sony AATH is conducting a canter activity across 40 cities in 40 days where the show promo will be screened, followed by on-ground games and exciting giveaways. Along with this, local train in Bengal connecting the main stations will be wrapped to create more buzz around the show launch. To further the engagement, a radio activity will be conducted asking people about the Vighnaharta in their life. This will be supported by an outdoor campaign in 20 cities and an extensive print campaign in Bengal.

This show would be an addition to other new launches on the channel like Aladdin and Baalveer, which has garnered great responses from the viewers. The channel is also home to everyone’s favourite thriller shows like CID & Crime Patrol and evergreen classic stories of Gopal Bhar and Nut Boltu.

Tushar Shah, Chief Marketing Officer & Business Head – English Cluster & Sony AATH, Sony Pictures Networks said, “At Sony AATH, we pride ourselves in offering diverse and differentiated content to our audiences. The launch of Vighnaharta Ganesh will further strengthen our offering that adds to the quality family time for our viewers. As we step into the new year, I would like to wish everyone Shubho Noboborsho.”