Sonu Nigam leaves audiences mesmerised with two houseful concerts in London & Leicester

Azha Khan



IndiaCast UK has been rejoicing after the successful UK tour of iconic Bollywood singer, Sonu Nigam.

He performed to packed houses on 31st March at OVO Arena, Wembley and 1st April at Morningside Arena, Leicester; leaving the audience enthralled and asking for more. Both the concert venues were jam-packed with close to 9200 people at Wembley and 2500 people at Leicester attending the events.

The Sonu Nigam Show, UK Tour 2023 was a Colors TV UK event organised by IndiaCast UK Ltd. and saw an unprecedented number of sponsors partner for the shows. Dairy Valley was the presenting sponsor for the tour, Powered By Remitly Money Transfer, Tour Partner – Star Tours, Air Travel Partners – Mann Travel and Rock On Music, Hospitality Partner – Taj Suites & Residences London and ably supported by UK Event Life, Sumeet’s Step2Step Bollywood Dance Academy, Gold Bank London, Bikaji, SBI UK, Sunrise Radio, Madhu’s Fine Indian Cuisine, Tutor’s Valley, Desi Ultimate Media, Yati Events, Hiten Ondhia Photography, ITW Playworx Global Brand Solutions, HDFC Home Loans, Kohinoor Foods and Air India. The event was hosted by Tommy Sandhu who is also doing multiple projects with Colors TV.

Commenting on the event, Govind Shahi – Executive Vice President and Head of International Business, IndiaCast Media, said, “Known for his energy and electrifying performances, Sonu Nigam has consistently managed to deliver some great concerts in the past. But this time around, the experience was euphoric to say the least and was something never seen before! One of the key highlights of the shows was Sonu’s melodious and beautiful tribute to Lata Mangeshkar Ji. The crowd were on their feet throughout the events – cheering, dancing, and singing along and it felt great to witness such a phenomenon after a very long time. After two hugely successful events at the beginning of 2023, COLORS TV UK will be back with bigger, grander and more entertaining events this year!”

Suhrud Chimbalkar – Director of Media Operations, HereandNow365 Ltd, who was present at the show along with Sonu Nigam, said, “The show fulfilled our expectations as Sonu Nigam honoured his fans with a performance unparalleled at Wembley. His electric presence was matched by the sheer enthusiasm of the crowd to the very last minute of the show. Our client Remitly who created an outreach at the event received positive response among their customer base at the event and we feel that this was a good marketing initiative which brought the community closer to the brand by sharing their brand values of ‘Promises Delivered’.”

Tony Lit MBE, Managing Director – Sunrise Radio, said, “It was a fantastic achievement by COLORS TV UK team to achieve a sell-out concert in London and Leicester for The Sonu Nigam Show, UK Tour 2023. Sunrise Radio London and National is immensely proud to have been the Radio Partners for this hugely successful event.”

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Bipen Sharma, Dairy Valley, said, “It was a great show. The turnout was amazing. I think the exposure was great for our brand. Keep up the good work Colors TV UK.”

Faisel Ali, Gold Bank UK said, “Gold Bank has become a household name among South Asian community and now it is the Nation’s favourite brand for buying and selling Gold. Our association with the concert was our way of saying thank you to the community and we are glad that it was a very successful show.”

Hemang Shah, Star Tours, said, “The Sonu Nigam Show, UK Tour 2023 was fabulous. The COLORS TV UK Team was amazing bringing everything together seamlessly. I would love to be a part of such future events.”

Adding to that, Sanjay Anand MBE – Chairman, Madhu’s, said, “A huge congratulations to COLORS TV UK on delivering a well organised event. It was so heartening to see so many people come out to see The Sonu Nigam Show. It was indeed a pleasure for Madhu’s to have been a partner in such a successful event.”

The entire event was executed by the In-house IndiaCast Team comprising of Dapinder Suri, Pragati Ghorpade, Vasdev Tuli and Harsha Aswani.