Sonam Kapoor 4

Aishwarya Rai Bachchan has been brand ambassador for Kalyan Jewellers for some time. However, the actress has now decided to end her endorsement as she hasn’t renewed the contract. Instead, Sonam Kapoor will be stepping into her shows.

A statement byRamesh Kalyanaraman, Executive Director, Marketing and Operations said, “We would like to thank Aishwarya Rai Bachchan for augmenting the product propositions of brand Kalyan over the last 3 years and helping Kalyan establish itself as a leading national brand. We welcome Sonam Kapoor and are confident that her status as a style icon and popularity will strengthen future product campaigns of Kalyan Jewellers”.

Kapoor has recently seen success with ‘Neerja’ and therefore no doubt her brand value has increased.