Sonal Kabi appointed Prime Video’s Director & Head of Marketing
Sonal Kabi has been appointed as the Director and Head of Marketing at Amazon Prime Video, marking her return to the company where she first joined in 2017.
Kabi’s journey at Amazon began in 2017 when she took on the role of Lead for Originals. She quickly made her mark and eventually became the Head of Marketing for Amazon MiniTV, a position she held from January 2022 to April 2023. After her successful stint at Amazon, Kabi moved on to Netflix in May 2023, where she served as Director of Marketing.
During her time at Netflix, Kabi led marketing campaigns for several high-profile projects, including The Railway Men, Chamkila, Heeramandi, and The Great Indian Kapil Show. Reflecting on her experience at Netflix, Kabi shared in a LinkedIn post, “My one year at Netflix was nothing short of incredible, leading campaigns for The Railway Men, Chamkila, Heeramandi, and The Great Indian Kapil Show, among others. Fortunate to have met strong leaders with very large hearts and stellar business acumen. Saying bye to my very talented team was tough; I still miss them dearly.”
Kabi’s decision to return to Amazon was met with curiosity, and she offered her perspective on the move: “I recently joined Amazon again. A lot of folks have asked me what it’s like and I’m no expert – but in my assessment, Netflix is like the Olympics of the streaming world and Amazon is akin to the World Cup – it depends on what stage of your career you are at and what skills you want to build. At both places, it was the people I worked with who mattered the most and made all the difference.”
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Expressing her excitement about her new role, Kabi added, “The last 5 weeks at Prime Video & Amazon MGM Studios have been remarkable, especially witnessing the love for Mirzapur. Excited for the future, where we aim to create countless inspiring and captivating stories for India and the global audience. In my new role as the Chief Marketing Officer at Amazon Prime Video India, my vision is to blend the goodness of both organisations and foster innovative thinking – it’s always Day 1.”
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