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Sky price increase: your options

Sky has announced price increases by an average of 6.7% for almost all of its broadband and TV customers in April 2024.

Sky announced in a statement on 7th February that most of its TV and broadband customers will see a monthly price rise from the 1st April 2024. The average increase customers will see is 6.7%.

BizAsia looks at what you need to know about Sky’s annual price increase.

Who is affected?

This price increase affects most Sky television and broadband customers. Sky will be contacting every customer that is impacted by this year’s changes soon, providing full clarity on how their products and services will be affected.

The following customers will be exempted from the price increase:

  • Sky customers identified by the provider as ‘vulnerable’

  • Sky Broadband Basics social tariff users


Customers of Sky Q TV or Sky Stream will have to pay early termination fees if you want to cancel your TV contract. This also applies if you pay for a broadband and TV bundle – you’ll be able to cancel your broadband for free but will likely have to move onto a TV-only tariff with Sky.


Sky will let you leave your broadband contract early for free as a result of this price rise. Once you receive your price increase confirmation, get in touch with Sky within 30 days.

What are my options?

If you have broadband with Sky, you will be able to cancel free as long as you contact Sky within 30 days of receiving confirmation of the price increase on your account. You will need to look at other broadband providers like Virgin Media and BT.

Television options are limited if you are still in contract. Your options are to stick with Sky and pay for the increase. Leave Sky mid-contract and pay a termination fee for cancelling early. Another option is to wait until the end of your contract where you can leave Sky without any charges. Other providers similar to Sky television are Virgin Media, BT and Freeview.

Asian channel providers

Sky offers the largest range of Asian channels on it’s television platform, from Utsav Plus to Sony, ZEE TV and Colors to news channels like Aaj Tak, NDTV, Geo News and Pakistani providers like Hum TV, Geo TV, Prime – the offering is vast.

Virgin Media are the next closest in the offering of Asian TV channels. They offer fewer channels than Sky but still offers the leading channels like ZEE TV, Utsav Plus, Sony and Colors.

How to contact Sky

If you want to let Sky know you’re unhappy with the price increases or to try to negotiate a new deal with Sky, contact Sky using one of the following options:

  • Phone (Sky cancellation contact number): Sky’s complaints line is 0330 041 3875. Calls to this number are free for Sky Mobile and Sky Talk customers; however, charges may apply if you’re calling from a different provider.

  • Online chat: You can reach Sky Experts on live chat for free between 8:30am and 9pm, seven days a week.

  • X (formerly Twitter) The @SkyHelpTeam account is available from 8am to 10pm on weekdays and 9am to 9pm on weekends.