Popular Urdu news channel, Dunya News has signed up with Sky Media to handle its mainstream sales.

The deal brokered by UK media agency, Alliance Advertising & Marketing, will see Sky Media sell airtime for Dunya News. The channel is one of the most watched Urdu news channels in the UK.

Incidentally, Alliance Advertising & Marketing, which also looks after Hum TV and Hum Masala in the UK, agreed a similar deal with Sky Media. Collectively, Alliance Advertising & Marketing is said to have a reached a lucrative deal for their TV channels.