Sky Media to handle Dunya News’ mainstream sales

Raj Baddhan

Senior Editor


Popular Urdu news channel, Dunya News has signed up with Sky Media to handle its mainstream sales.

The deal brokered by UK media agency, Alliance Advertising & Marketing, will see Sky Media sell airtime for Dunya News. The channel is one of the most watched Urdu news channels in the UK.

Incidentally, Alliance Advertising & Marketing, which also looks after Hum TV and Hum Masala in the UK, agreed a similar deal with Sky Media. Collectively, Alliance Advertising & Marketing is said to have a reached a lucrative deal for their TV channels.