Sky Media acquires ethnic sales agency MEMS

Multicultural and ethnic media sales house MEMS has been sold to Sky Media.

MEMS, which has been the mainstream sales hub for most UK Asian TV channels that subscribe to BARB, will now be overseen by Sky Media.

In a written statement to its current clients, MEMS said, “We decided to progress this deal as we believe it�۪s good for you and provides you with the security you require. Whilst Sky operates a different trading model we are confident that you will continue to see increased value in being represented by Sky Media.”

Sky have acquired the shareholding for MEMS and now operates the business with the majority of the current resource.

The statement added, “The deal offers security and potentially more monies in a very unpredictable market. Whilst we are sad that MEMS will disappear as a brand we�۪re pleased to have played a major part in the growth of this market and reward it�۪s brought to you.”

Sources close to the development have indicated to BizAsia that Star TV was involved indirectly in the deal materialising.

Sky Media, up until now, was selling mainstream airtime for just UMP Movies.