Sky appoints Priya Dogra as Inaugural Chief Advertising & New Revenue Officer

Sky has announced the appointment of Priya Dogra as its first-ever Chief Advertising and New Revenue Officer. Dogra, who joins Sky from Warner Bros., will begin her new role in June.

Reporting directly to Chief Business Officer Nick Herm, Dogra will be a key member of Sky’s executive management committee. She will collaborate closely with Brett Aumuller, the Managing Director of Sky Media, who will report to her.

Dogra brings with her 14 years of extensive experience from Warner Bros., where she held various leadership roles. Her appointment is expected to drive innovative advertising solutions and explore new revenue streams for Sky, marking a significant step in the company’s strategic growth.

Dogra added: “I’m thrilled to be joining the team at Sky with whom I’ve had the pleasure of partnering over the years. Sky has been at the forefront of delivering best in class consumer experiences in entertainment and connectivity and I’m delighted to be part of driving future innovation.

“I look forward to collaborating with our many partners on delivering innovative brand solutions and driving monetisation across linear and digital video.”